South London Fire Station

Website Design, Development & Bespoke Calendar Development
SLT was proudly restored with funding from
heritage fund

Project Brief

The South London Theatre is a large, well-established, repertory-style non-professional theatre based at the Old Fire Station in West Norwood. The theatre was founded in 1967 and has been thriving ever since. The venue is funded by the national lottery fund to restore the fire station building and provide theatre-related events to the community.

SLT already have a website which is specific to their theatre related events however required a creative agency in London to plan, design, develop & execute a platform to showcase their restored fire station building & day activities.

We were overjoyed when SLT chose Charle as their designated creative agency. We project involved producing a website inline with their current brand guidelines which would work seamlessly with their previous website, offer a way for users to learn more about their venue & also a bespoke calendar to market their day activies and events.

Visit to see the website live.

01Competitor Web Design Research

02Bespoke Website / UI Design

04Bespoke WordPress Theme Development

05Calendar System Development

06Drag & Drop Website Editor

07Custom Member’s Area

South London Theatre

The Outcome

The unique structure of their digital set up with two websites required key consideration from a design stand point to ensure we could maintain brand consistency. We maintained the centralised logo but developed the design to be aesthetic and functional. Their demographic of website traffic was huge so ease of use was of paramount importance. Despite structural similarities, we feel the fire station website really has it’s own unique feel whilst empracing website brand continuity. We adopted a blockular style design to make website navigation logical and simple however this also adapted naturally to mobile and tablet displays.

Content management is a huge priority for South London Theatre due to the nature of their ever changing events and activies. We built their website upon the WordPress platform, coding a bespoke theme from scratch, however we didn’t stop there. As an ambitious creative agency on a mission to make websites easy to use, we pushed the boundaries of content management we integrated a drag & drog content management system to give them limitless control of the content and page structures.

As a multi-disciplinary creative agency we worked through the phases of planning, design and development. The biggest development challenge of the project was coding an events system to allow them to easily add events which would appear on their What’s On page. Users can search in real-time, filter & book events directly through the system. We bespokely coded the system to meet their requirements including features such a multiple ticket-sale third party sellers, repeating events & more! Now they can easily keep their community up to date with their day activities. We also built an area for their members to login and gain access to key documentation whilst keeping their data up to date!

We are incredibly proud of the combination of conversion-centric design and advanced web development that brings the new website to life. We a proud to include the nationary lottery funded theatre as part of our creative agencies portfolio.

Visit to see the website live.

whats on desktop design
south london theatre mobile design
south london theatre mobile design 2