While it’s one of the foundations of a good digital marketing strategy, paid search (SEM) is something that not everyone does effectively. At Bluefountain Media, we’ve developed a paid search solution that we believe is second to none – one that’s built around the user, and uses highly detailed segmentation to target audiences with relevant content. As well as driving great results, our approach also allows us to shift budget to the areas that work best, enabling us to drive more traffic at a lower cost.

An enormous number of people spend an enormous amount of time on social media – and for brands, paid advertising on these platforms can be a great way to engage with your audience. Bluefountain Media can help you choose the channel that will work best for your brand, whether it’s Facebook, Instagram, LinkedIn, Twitter or Snapchat. Plus, we can even target audiences according to demographics, interests and location, which helps to maximise your reach and conversion rates.

The display ad has been around since the advent of the internet, and it’s still a powerful, cost-effective way to drive awareness, engagement and ROI. Through Bluefountain Media, you can access premium display options across a wide range of leading programmatic media buying platforms and publishers. We also work with the main third-party platforms (integral Ad Science and MOST) to ensure brand safety and ad-verification across all display campaigns. Along with standard display ads, we also offer billboard, high impact, and rich media options.

If you ever felt like an ad was following you everywhere, chances are it wasn’t your imagination – it was probably due to retargeting. When this strategy is done right, it can be one of the most effective ways to connect with customers and win them over. The secret is keeping your brand visible, but not overdoing it! At Bluefountain Media, we pride ourselves in getting this balance just right, creating retargeting campaigns that get the job done, without annoying anyone along the way.

If you’re looking for a really direct way to convert customers, Bluefountain Media’s email lead generation strategies can be a smart (and cost-effective) way to do it. With our help you target your message to those who are interested in what you’re offering, whether it’s real estate, finance, education, travel or retail. We offer different pricing models (cost per click, cost per lead/enquiry, cost per sale) and can even wash your data to remove any duplicates.