Services

Your digital media strategy will generally be part of a bigger picture – and at Bluefountain Media, we can help you determine exactly how this piece fits into the overall puzzle. Our strategic consultants specialise in helping clients determine what role digital media needs to play, and how success will be measured. With a clear strategic direction across all levels of your digital marketing plan, you can execute with confidence at every stage.

Designing websites is an art, combining cutting-edge aesthetics with efficient functionality is paramount to keeping visitors engaged. Every project is bespoke, responsive and structured with result-based goals in mind. We use cutting edge codecs and software to get your web-presence standing out from the crowd.

From minor tweaks to end-to-end campaigns, our team is on standby to help with creative development whenever (and however) you require. We know that no one ‘gets’ your brand better than your own team, so we take care to make the creative process a collaborative one – generating ideas that will help you stand out for all the right reasons.

Our approach to SEO and content strategy is designed to help you rank more highly in organic search – and of course, get more site visits too. We always begin by doing a series of audits to see how your brand is currently performing, and where you have scope to improve. From there, we come up with a strategy that will give you visible results as quickly as possible, while also setting up your web properties for future success. Over time, we keep a close eye on your progress, and refine our strategy accordingly. Search algorithms are always changing, so a good SEO strategy needs to be just as dynamic!

Not sure how well your current set-up is working? An audit is often the best place to start – after all, the last thing you want to do is change things for no good reason! Bluefountain Media can carry out a thorough audit of all your digital activities, or we can take a look at one specific part, such as SEO, paid search, social, technology or media performance. Not only can an audit help us identify your strengths and weaknesses, it can provide a benchmark from which to measure your future success. It’s also handy to see how you measure up against your competitors!

Data isn’t much use if you can’t interpret it – and this is where Bluefountain Media’s analytics service comes in handy. We can help you to collect, analyse and report all sorts of web data, transforming sets of numbers in to meaningful insights. If you’re considering making any changes to how you do things, or even just launching a new campaign, analytics can tell you what the impact has been, and help you make more informed decisions.

When it comes to measurement, we believe in starting by asking what matters to you most. Are you after conversions? Or is customer engagement the name of the game? It’s only by understanding your goals that we can develop metrics that are meaningful to your business, and give you visibility over the things that really count.

We utilise technology such as tag management tools, analytics platforms, ad servers, statistical significance calculators, and attribution modelling tools – all with the goal of building a comprehensive view of your online ecosystem. With this knowledge, you can clearly see the impacts of your initiatives, and work towards the objectives that are most important to you.